Our business knowledge.  Your problems solved.


What We Do

We help improve the customer and employee experience and boost your sales and profits. If your business has customers, clients, or patients, we can help you grow. Our clients are from many industries but they all share one goal- to grow their business.  

We helps owners build infrastructures that integrate their values into all areas of their company including; hiring, training, communications and operational strategies.

We collaborate with you and your team to identify areas for improvement, create a plan, and help you implement it.


Our services are catered to you-- your niche, your business, your budget.  And we'll be with you every step of the way. 

Our Values

We want to help you define your values, so we think it's important that you know ours:

Authenticity: Our actions and words are always aligned with our beliefs and values. 

Integrity: We operate with transparency and only recommend services and products that are in the best interest of our clients. 

Collaboration:  We remain focused on listening to our clients and working alongside  them to ensure an understanding of their needs, values, and goals. 

Empowerment: We provide our clients with knowledge and skills to empower them to grow in the short term and the long term.

Click here for more information about our services.

How We Do It

85% of shoppers still prefer to shop in a brick-and-mortar store (CNBC- Aug 2017).  From online reviews to signage and advertisements, your customer's experience begins long before they walk through the door.  We want to make sure those customers choose YOUR store-- again and again.


We will spend some time getting to know your business: the online reviews, the financials, the layout, and you, the owner or operator.  Then we will work together to create an action plan to improve your customer satisfaction, employee satisfaction and retention, and, ultimately, your sales and profits.


Our solutions are custom designed for you.  Maybe an employee recognition program could help.  Or teaching you what to look for in hiring a customer service rockstar.  We can help with most any challenge you are facing.  Let's talk about how our focus on people, processes, and profits can benefit your business.  Call us at 866-550-8724.




"I have had The Retail Coach work with our company for quite some time now. Since using their consulting services, Damond has completely turned our company around from one with a confusing structure and unclear business path to having a clear mission, systems, and structure that is enabling us to take the next steps as a company and really be one of the best. They are extremely thorough, punctual, and insightful with new ideas / processes. I would highly recommend them!" 

Zach, Owner- Lebanon Lawn & Landscape

Our Team

Sara Mays

Co-Founder/Principal Consultant 

New York, NY

Sara enjoyed a long career with a Fortune 500 company where she supported more than 600 stores across the US.  She is an expert at identifying problems at their source and collaborating with stakeholders to implement smart, innovative solutions. With experience in customer service, training, loss prevention, and inventory, Sara has a proven history of enhancing profitability.  


Sara has an innate ability to find ways to inspire others to achieve maximum results. She is a great coach to help you clarify your values, vision, goals and collaborate with you to motivate your team and hold them accountable to drive your business forward.

Damond Windham

Co-Founder/Principal Consultant


Cincinnati, OH

Damond has almost 20 years of diverse retail experience including roles in sales and store management,  with the majority of his career as Regional Loss Prevention Director.  In those positions, Damond's empathetic leadership and authenticity helped build trust with his teams .  His broad experience ensures that all areas potentially impacted are analyzed before a project is implemented.  Damond's open and professional style assures messages are clearly communicated to his audience.  

With his comprehensive retail background, Damond brings a myriad of talents to The Retail Coach.  

Sara A. Mays
Damond Windham